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Scaling the real time journey orchest...
Scaling the real time journey orchestration personalization
- 05/20/2020 at 03:00 p.m.
- Recorded on May 20, 2020, 3 p.m.
In the last decades, we have observed the transformation of marketing actions - which were previously applied in specific activities, and now it faces the challenge of scale the criation of personalized experiences that offers the best recommendations and comunications in every touchpoints whether digital or offline media.
On May 20th, David Hotchner, a journey orchestration specialist will show us the main barriers organizations often need to go trhough to turn the journey orchestration theory into practice. Discover the importance of accompanying your customer throughout their journey, how to to increase consumer engagement and loyalty by integrating physical and digital channels - and how to increase conversion rates by identifying opportunities for contextual, accurate, personalized showing offers and customer’s data-driven offers that considers customer’s behavior.
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