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Evolving Mastercard’s Social Strategy...

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Evolving Mastercard’s Social Strategy In Brazil To Become More Human, com Kobi Gulersen

    • 09/22/2014 at 04:50 p.m.
    • Recorded on Sept. 22, 2014, 4:50 p.m.
    • 469 views
Materiais
Description
MasterCard will be discussing how they evolved their social content strategy in Brazil to become more human and personable. Seventeen years ago, MasterCard created a powerful platform called Priceless where we celebrated the priceless moments in people’s lives. MasterCard continues to evolve its approach to social to continue to maintain this promise. This presentation will showcase how MasterCard evolved its content strategy, the voice and the approach to engaging consumers. We will also speak to how MasterCard activated it’s CBF sponsorship during a World Cup year.
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Category Marketing
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    Pioneira e líder em hospedagem de sites no País, oferece um portfólio completo de serviços de internet com foco no sucesso dos seus clientes.

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